WE ARE ANAHAT HOLDING

ANAHAT ENERGY

STRATEGY & RISK MANAGEMENT

We provide a comprehensive multi-level project development and consulting service to clients who wish to initiate, enhance or establish their business and associated interests in the Middle East and focusing upon GCC (Gulf Co-operation Council) States, Japan, Korea, Turkey and India. We also represent and work with corporations and substantial private clients from the Middle East who wish to invest into projects and business opportunities globally. With offices in the Delhi, Riyadh, Dubai and Istanbul ANAHAT Energy are geared to provide a well-co-ordinated cost effective and productive service for its clients and investors.

OUR MISSION

Larger Corporations gain from the wide, diverse often unusual skills that ANAHAT offer. From the outset will work with you after having first discussed all relevant aspects of your business and identifying those areas where it is agreed support and advice will be
Much more than a Consultancy ANAHAT Energy assist with the regional representation and interests of major World corporations, small companies and advise private clients, Government agencies and organizations for Middle East.
• Smaller Companies benefit A study of the fastest-growing small and midsize companies has revealed an important common denominator, the need for sustainable growth. How can you achieve this in a foreign environment and what can you do dilute the risks?

Project Developments and Concessionaries Consultancy divisions and Corporate Finance departments of the large professional firms may be a very daunting prospect for the smaller firm and the smaller consultancies tend to specialize in certain selected areas only. However, ANAHAT are not consultants in the traditional sense, but project developers and initiators. Using it’s very considerable resources may negotiate and conclude a project concession either by acting confidentially on behalf of a client or by structuring a virtual project consortium with the necessary elements. This will usually require ANAHAT to raise equity, senior debt, risk provision and a capable project operator. ANAHAT have recognized the need to offer a much broader spectrum of services to its clients and achieve that by bringing professionals and specialists together from all areas of business under one roof; all are highly experienced and well connected in the Gulf region and; Asian sub-continent. Due to the former status of our partners, we are able to reach the highest level of Government decision makers.

STRATEGIES

Selecting the Right Market Entry Strategy: For small companies entering the market ANAHAT recommends the appointment of an exclusive distributor which performs product localization, markets aggressively (as if it were an extension of your company) and becomes nearly self-sufficient in providing technical support. Often the ideal partner is a specialized division of a large firm, or sometimes a small company, that makes your product its flagship offering.

Market Entry Strategy for Large Firms: ANAHAT recommends that large clients sign up multiple non-exclusive resellers and recruit a small sales and technical team to manage these channels, perform demand creation, and provide support in this are Demand creation is essential to success. In certain cases, a large company can appoint o long-term exclusive distributor. If there are significant marketing or localization expenses, the partner needs several years to become profitable, without the fear of having its distribution rights taken away. Like any good marriage compromise and constant effort is required to be successful.

Market Entry Strategy for Firms: In the case of service companies, there are various partnering scenarios. To fully localize and replicate the Western company’s service menu, a joint venture partner willing to commit significant staffing, infrastructure, and market development funding is recommended. If the service can be delivered remotely, a pure sales agency relationship will suffice.

Market Assessment: ANAHAT conducts a market assessment to help clients determine the available market size, competitive landscape, distribution channels, market trends, peer group comparisons, and optimal market entry strategy. In addition to providing a comprehensive market research report, ANAHAT couples our research with potential partners in this port of the world.

Clients benefit from face-to-face interaction with customer prospects, reseller candidates, peer group executives, and industry experts to further refine and validate our conclusions. ANAHAT is able to tap into a “brain trust” of executives in our headhunting database to provide in-depth analysis of competitors’ strategies and the industry dynamics. ANAHAT market assessment provides a blueprint for entering or expanding in this of world.

Partnership Development: How do you find, engage, and negotiate the best possible partnerships through which to enter the market? ANAHAT provides comprehensive recruitment of strategic partners to maximize your channel coverage and revenues in this port of the world

ANAHAT has over the years built and refined a database of the business development managers and decision- makers at 10,000 companies. They know and trust ANAHAT as a “marriage broker” of qualify technology and are extremely responsive. We quality, rank, and line up all the suitable partners at the starting gate together. ANAHAT coaches them on their business plants, crosspollinates customer / sub-reseller partners, and generates a “bidding war” among them. The result is a more highly motivated, qualified, and staffed partnership.
Partnership Development Phase I
• Research pool of the most advantageous partners
• Contact, screen and rank partners
Partnership Development Phase II
• Set up partner meetings in country
• Determine short list of candidates
Partnership Development Phase III
• Get partners under NDA, provide product for evaluation
• Coach candidates to candidates to create business plants

Partnership Development Phase IV
• Generate Letters of Intent
• Negotiate partner contracts or purchase orders
• Bottom line: a typical partnership development project is significantly faster and less expensive than dedicating the resources necessary to undertake the effort internally. Moreover, typical projects generate upfront payments and revenue commitments.

COMMODITIES

BASE METALS
• ANAHAT has established base metals teams in Istanbul and Geneva. We trade copper, aluminum, lead, zinc, nickel and tin across the physical and financial hubs of Asia, Europe and America. Our aim is to provide a vertically integrated platform that enables our partners to gain access to physical metal as well as market insights.
• Our team in Geneva is dedicated to the trading of all base metals and is fully integrated within our varied activities across UAE and Asia. In Istanbul, our base metal specialists have established and developed our global risk management platform.

PRECIOUS METALS
• ANAHAT provides clients with a full-service precious metals trading capability and global access to the related financial markets through offices in Istanbul and Geneva. We specialize in serving bullion wholesalers and traders, refiners and smelters, government agencies, banks and financial institutions, jewellery manufacturers and other industrial users of precious metals. We are reliable and competitive wholesale suppliers of gold, silver and platinum group metals in the form of London good-delivery bars, other bars, grains, sheets, doré, wafers and wire. We also buy scrap and semi-refined metal offering attractive payment terms.

PETROLEUM PRODUCTS
• Since its inception, crude oil trading has been the ANAHAT’ s main activity. Today, we are experienced in different petroleum products that include gasoline, middle distillates, naphtha and fuel oil

DERIVATIVES

Energy & Commodities
ANAHAT Trading’s energy derivatives and metals groups offer products to help customers throughout the world reach their riskmanagement goals. Swaps are the most common of all price risk management tools. Swaps can allow a producer or consumer, for example, to lock in a particular sale or purchase price for a fixed period of time. Options structures, including collars, offer more flexibility in hedging structures and may involve net cash payment or receipt depending on tenors, volumes and threshold price levels (strikes).The physical purchase or sale of energy commodities does not change with the implementation of a hedging program.

M&A ADVISORY

Merger and acquisition (M&A) activity has increased dramatically over the past several years, fueled by widespread corporate restructuring. Recently enacted laws have made divestitures much easier. For example, laws now allow the re-organization of a division as a subsidiary on a tax-free basis. Smaller start-up ventures have begun to see M&A as a alternative to an IPO path. ANAHAT is active in the development of both sell side (divestiture) and buy side (acquisition) M&A transactions.

ANAHAT leverages its extensive high-level corporate contacts to approach companies under the premise of a strategic investment, because well-managed, healthy companies are seldom offered openly for sale, Extensive discussions uncover the motivations and concerns of the company’s owners, from lack of successors and expansion capital to métier management quality. In the case of divestiture. ANAHAT assists existing managers in exploring the option of a management buyout, often as a first step toward agreeing to be acquired.

M&A ADVISORY

M&A Phase I
• Develop presentation materials
• Analyse potential acquisition targets or acquirers
• Develop president-level contacts among target companies M&A Phase II
• Screen acquisition targets
• Assist in identifying synergies
• Assist in developing joint business plan determine:
✓Valuation metrics
✓Incentive structures
✓Tax implications
✓Ongoing management and personnel plan